For our task we must include our own ident, to think of a good one, its sensible we look at others that have been done and are famous and well known and look for the similarities in them.
Looking at the idents such as ’20th Century Fox’, ‘Walt Disney’, ‘Universal’, ‘Lionsgate’, ‘DreamWorks’, ‘Columbia’ and ‘Paramount’, you notice something in common with all of them. There is a sky setting or space background, usually resembling the colours of purples, black and blue. The settings are usually outside natural beauty places such as mountains or clouds from a sunset with hints of pink with the darker colours.
Here are the examples I just mentioned:
Next I decided to look at the motion on these idents, some of them have the letters fade in, some have the letters move around the central object like Universal and Paramount. Overall there is fairly little movement from the word, the main focus in the colours or the pictures which is the central object. Like Walt Disney has the castle which is really delicate and fairytale like.
Overall our ident should have some kind of back ground which includes and central object like a mountain or a moon etc like Paramount and DreamWorks.
Jessica Morris's AS Blog 